Empowering Sales Office, Design Center, and Corporate Teams to Serve Customers Better

MASYC’s HomeBuilder Sales Solution (HBSS) is an application module that combines MASYC's expertise in JD Edwards EnterpriseOne and knowledge of the homebuilder industry. With a deep understanding of how homebuilders acquire and complete sales orders, MASYC’s HBSS (Product Code 44S) was designed specifically for Sales Office staff, Design Center employees, and corporate users, bridging the gap between lead generation and escrow close. Designed for builders to walk prospective buyers through their unique product offerings, allowing them to create multiple configuration choices before choosing the one that will become their dream home.

MASYC’s Homebuilder Sales Solution (HBSS) offers an ever-evolving and robust feature set, including the management of salesperson leads, customer option selections, item pricing, material costs, and standard option packages across various levels, such as community, phase, and plan. The solution can also track multiple revenue streams, buyer financing options, and sales incentives—consolidating all the details involved in home sales into a single, easy-to-use application.

MASYC’s HomeBuilder Sales Solution addresses the industry's need to store complex information required for evaluating new sales opportunities. Built from the ground up and tightly integrated with JD Edwards EnterpriseOne, MASYC’s HBSS leverages features such as Query-By-Example (QBE) fields and Visual Assists. Its design is tailored to resemble a core EnterpriseOne application, so users can navigate seamlessly without switching between different applications. With over 15 years of software maturity, including both MASYC and client-requested enhancements from a range of homebuilder sizes, MASYC’s HBSS has been used to sell billions of dollars’ worth of homes, resulting in real savings for the builders using it.

Single Source of Truth: MASYC’s Homebuilder Sales Solution in combination with the JD Edwards Homebuilder Management System Module

What makes MASYC HomeBuilder Sales Solution different?

Detailed Margin Analysis Captured and Reported – Increased visibility

MASYC’s HBSS boosts revenues by providing more precise gross margin forecasts. It helps sales teams and designers focus on “Up” selling, managing marketing, and adjusting option prices to meet market demand. HBSS features that lead to increased visibility:

• Provides accurate gross profit and margin reports across divisions and communities

• Supports detailed analysis of base and option margins

• Calculation of real time option prices using the latest per-unit and lump-sum prices to protect margins

• Tracking retail revenue by source: base house, sales office, or design center

Management of Standard and Product-Based Options – Reduction in errors

MASYC’s HomeBuilder Sales Solution simplifies the option selection process and reduces selection errors by automatically including standard options. MASYC’s HomeBuilder Sales Solution offers a flexible and agile solution for managing complex options, with complexity hidden from the user's experience. Additionally, over the years, MASYC has developed a robust set of tools for easy auditing, troubleshooting, and reporting within HBSS, in coordination with several builders.

HBSS offers a mechanism for managing standard options and implementing standard changes quickly.

Besides analyzing individual option profitability, examining where options are sold can give management better information for developing future product offerings. 

Upgrades are “smart” because they will automatically deselect the standard options they replace and calculate the retail price as the incremental difference between the replaced standard and the price of the upgrade. Flooring and countertop options are typical examples of product-based options that are supported; however, any quantity or measurement-driven selection is also supported.

• Upgrades automatically deselect replaced standard options and calculate retail price differences.

• Supports product-based options like flooring and countertops, as well as measurement-driven choices.

• Manages complex options transparently, includes tools for auditing, troubleshooting, and reporting.

• Developed with builder collaboration.

Utilization of Rooms and Room Changes, Room Takeoffs - Accurate configuration

MASYC’s HomeBuilder Sales Solution streamlines the creation of 'in lieu of room' options, which are integrated into the system and supported by all key processes.

• Improved option management minimizes rework and reduces unnecessary construction costs.

• Rooms are created and assigned to plans; options can be limited to specific rooms, and room takeoff quantities for different product types are configured.

• Rooms play a vital role in the option selection process and can dynamically adjust the cost and retail price based on items.

• For more automated option behavior and control, HBSS’s “rules engine” offers a variety of valuable features, including exclusions, inclusions, and packages.

Multiple Scenarios and Multiple Versions per Scenario – Fewer spreadsheets

MASYC’s HBSS offers a comprehensive option selection tool that supports workflow approval, maintains a history of selection changes, and enables “what-if” scenario modeling.

• A scenario functions as a workspace for an Opportunity (a potential buyer) to select options, similar to a shopping cart.

• Multiple scenarios can be created for the same lot, each representing a different plan.

• MASYC’s HBSS allows several versions of a scenario to be active at once, facilitating comparisons of results from alternative configurations.

• Margin analysis can be conducted using a “deal sheet” before finalizing the initial sale or approving change orders.

• Projected margins are available at the community level through reports

Seamless Extension of Oracle's HomeBuilder Management Module using EnterpriseOne 9.2 Toolkit - NOT a bolt-on

The connection between HomeBuilder Sales Solution (HBSS) and HomeBuilder Management System provides significant benefits to homebuilders using EnterpriseOne. HBSS was specifically created to work with the JD Edwards EnterpriseOne HomeBuilder Management Module.

• JD Edwards hired MASYC to develop the EnterpriseOne HomeBuilder Management system in 2001.

• MASYC has been implementing it for both national and regional homebuilders across North America ever since.

• MASYC’s extensive industry knowledge and experience have been valuable in designing, developing, enhancing, and testing the HomeBuilder Sales Solution.

• Integrates smoothly with other EnterpriseOne systems such as Financials, Job Cost, and Warranty, enabling HBSS to take advantage of future technological improvements to JD Edwards EnterpriseOne.

Simplify Pricing and Greatly Reduce the Size of the Option Master – Greater visibility

MASYC has observed that companies struggle with managing numerous options, leading to confusion, especially when selling or bidding, due to varying buyer “preferences”.

• The solution offers a framework allowing customers to configure their selections more easily with simplified preference attributes and values.

• Preferences go beyond basic fields like color or location; they can trigger additional selections and can affect pricing or serve as informational inputs to prevent errors.

MASYC has also noted underutilization of items, aiming to streamline options and promote effective use.

• HBSS supports a “Container" concept where pricing is based on per-unit costs linked to the container and specific room takeoffs.

• HBSS helps reduce costs by improving option management, reducing rework and construction expenses, enhancing oversight, decreasing waste through waste factors, and standardizing option management to reduce errors.

Automated and integrated workflow – More controls & fewer delays

A fully integrated multi-level approval workflow, determined by the builder, covers construction, sales, design, executives, and closing.

• Streamlines and automates approvals, rejections, cancellations, and document review through MASYC’s HBSS Approval Workbench.

• Sales and construction management review and approve the terms of the sale and the construction configuration before accepting the sale and commencing construction. 

• Once approved, the Job Initiation Order and Change Order can serve as an authorization for purchasing and construction to begin. 

Integrated Sales Contract Management – Reduction in manual maintenance

Builders no longer need to struggle with manually creating and updating thousands of sales contracts, thanks to MASYC’s HomeBuilder Sales Solution, which provides an integrated, user-friendly contract management platform. HBSS simplifies document configuration and assignment:

• Ensures the correct documents are displayed, preventing errors.

• Documents are automatically populated with data from within EnterpriseOne.

• Sales contracts are routed to appropriate parties, including the buyer, for review and signature, preventing delays or lost documents.

• After the final party signs the documents, the completed packet can be easily accessed in MASYC’s HBSS Contract Management application.  

Built-In DocuSign Integration – Expedited contract process

In MASYC’s HomeBuilder Sales Solution, the DocuSign process begins as soon as a Scenario is moved to reservation or contract.

• Sales documents are automatically sent to DocuSign for review and signing through MASYC’s integration, which consolidates multiple documents into a single email for easier review.

• After parties complete the DocuSign process, EnterpriseOne displays the signed documents.

• MASYC’s HBSS DocuSign integration streamlines the process by combining contract templates, data from EnterpriseOne, and document tags, eliminating the need for builders to update and tag thousands of sales documents manually.

• Offers user-friendly tools for managing document tags, involved parties, and checking the status of the DocuSign envelope.

• Supports ACH deposit payments via DocuSign to Stripe, automatically transferring payment details into MASYC’s HBSS contract system.

Improved homebuyer experience with Curated Option Packaging – Less buyer fatigue

MASYC’s HomeBuilder Sales Solution provides a more confident and efficient homebuying process through Curated Option Packages.

• Option packages feature carefully selected design and feature combinations that match popular buyer preferences, current trends, and efficient building methods.

• Using these curated packages helps buyers avoid decision fatigue, simplifies their choices, and guarantees that every home is finished with coordinated, high-value options.

• Packages make it easier for buyers to personalize their homes by offering pre-defined packages that include a variety of options and products with pre-selected features across multiple rooms and categories.

For builders, this strategy enhances operational efficiency by streamlining design workflows, thereby reducing cycle times and simplifying purchasing processes.

• From a financial perspective, standardized packages deliver more predictable margins, facilitating effective cost management.

• Packages are easy to review through our intuitive application, which shows costs, pricing, and total margins.

• Supports scalable sales, facilitating easier presentations, quotations, and deal closings across multiple communities.

• Accommodates different sales strategies between divisions or communities by utilizing either Curated Option Packages or customized options based on specific needs.

How HomeBuilder Sales Solution shifts the playing field

• Faster Decision & Response Time

• Risk Reduction & Profitability Protection

• Operational Efficiency Gains

• Improved Alignment Across Departments

• Strategic Flexibility

• Customer Satisfaction / Sales Experience

MASYC’s HomeBuilder Sales Solution (HBSS) is an add on solution for JD Edwards EnterpriseOne and the Homebuilder Management Module. It combines MASYC's expertise in both JD Edwards and the homebuilder industry. Designed for sales staff, design centers, and corporate users, it bridges the gap between lead generation and escrow close. The system allows builders to guide buyers through product choices and create multiple configurations for their dream home. It moves much of the complexity of homebuilder sales and design from manual, loosely coordinated tools into one integrated, ERP-native, scenario-capable system. That delivers speed, consistency, margin protection, better customer experience, and easier management.

MASYC’s HomeBuilder Sales Solution is the ideal power solution for your ERP needs while remaining highly adaptable. Your business requirements dictate the configuration, it is designed to be simple to operate, regardless of which features are enabled.

With over 15 years of development, including enhancements for various homebuilders, HBSS has helped sell billions of dollars' worth of homes, providing significant savings for the homebuilders that have implemented it.